Something to be cheery about!

We now find ourselves in February. You have successfully negotiated dry January, been dedicated to your New Years Resolution and you have nailed that fitness plan. Something that you may not know is that you have also survived the most depressing day of the year! According to the Independent, “the most depressing day of the year is the 3rd Monday in January, when we are all at our most melancholy, according to the psychologist Dr Cliff Arnall.”

Apparently, there is some very simple science behind this….


I hope you got that? Well, we can break it down for you….

It was: [W+(D-d)]xTQ/MxNA – where W is weather, D is debt, d monthly salary, T time since Christmas, Q time since failure of attempt to give something up, M low motivational level and NA the need to take action.

See… its easy to see how January made you so down! 

We at GCHQ see ourselves as a community café and with this in mind, we want to try to help make the lives of some of the people of Kings Heath just a touch more cheery. Be it a smile, positive welcome or even some enthusiastic encouragement on our Sunday Social Rides, we take this seriously. Making a difference, however small, is part of our responsibility to our community so we decided to put our heads together to try to think of a way to bring a little cheer to those that need it most and came up with the idea of Charity of the Year.

Via Facebook and in store, we asked our customers to nominate charities that really make a difference to the people of Kings Heath. We were inundated with responses and through a process of consulting with our staff, have produced a short list of three organisations. The calibre of application was extremely high and with much difficulty, we selected the following three:




Who becomes our chosen charity is now up to our customers. From Friday 17th February, we are asking customers who come into store, to collect a token and pop it in the ballot box for the charity that they feel would benefit the most from being our Charity of the Year. We will simply count the votes and the organisation with the most votes wins. It’s a simple as that.

The successful charity would benefit from a range of fundraising activities that we will plan over the course of the year.  Our flagship event will be our London to Paris cycle ride in June. Details of how to sign up for this will be available on our website very soon or, speak with me in store to find out more details.

#lovekingsheath #community #charityoftheyear #sharethelove